“I’m very unpredictable,” grins Medina.
However, “unpredictable” barely scratches the surface when it comes to describing the stunning Danish
electro-pop singer and songwriter. Penning her own songs, performing with impeccable delivery, and
entrancing through inimitable charm, she’s undeniably enchanting. Medina’s also about to shake up pop
for good with her second U.S. album (out November 2013) and first U.S. full-length, Forever, available via
Music has always been an integral part of her life. Born and raised in Denmark with a Chilean father and
Danish mother, she discovered her passion at an extremely early age.
“My parents had a band together playing Latin-American music,” she recalls. “They’d rehearse every
Wednesday in our basement. I couldn’t sleep so I’d go down there and play with them. That’s really where
In 2007, she began releasing songs in her native Denmark. By 2010, she’d sold over 95,000 albums and
350,000 singles at home, rising to prominence as the country’s biggest female artist. Her international
breakthrough came with the release of “You & I” — her first track translated into English — and has
exceeded over 20 million YouTube views. Tastemaker BBC Radio 1 dubbed it “A-List”, and it also
introduced American audiences to Medina. In the U.S., it reached #6 on Billboard’s “Hot Dance Airplay”
chart. Bolstered by the success of “You & I”, she released her first international album, Welcome to
Medina, in Germany where it became a massive hit, exceeding over 160,000 singles. Cumulatively, she’s
sold over 400,000 albums and 1 million singles. However, Forever sets her up on a global stage like
Driven by orchestral synths, a driving beat, and powerful vocals, the title single, “Forever”, announces her
formal arrival stateside. With a universal flavor, it’s a quintessential dance floor anthem of undying love
that transcends boundaries.
“I actually wrote it on Valentine’s Day for my ex-boyfriend because I forgot to buy him a present,” she
laughs. “I was in the studio, so I wrote a song instead. It’s about needing somebody to love you
regardless of everything. Your flaws don’t matter to each other. Your love is the strongest thing.”
On the other end of the spectrum is the slow yet sultry duet with Lloyd, “Happening”. Featuring their
incredible interplay, it’s a genre-bridging ballad. She goes on, “It shows a different side of me as an artist.
I can’t write about champagne bottles and dancing on tables. That’s just not me. I have a lot of art, and
the way I write is quite sensitive.”
That honesty is exactly why she’s bound to resonate even beyond the clubs and on a much larger level.
“This is what I feel,” affirms Medina. “I write everything myself, and you’re getting me in the songs. I just
hope people get it and take something positive away. That’s the most important thing.”
You’re going to love Medina forever as soon as you hear her.